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Allan Odaba
Digital Strategist & Tech Solutions Expert

I'm Allan Odaba

Performance Marketing Sales Optimization Marketing Automation

I design and implement scalable IT and digital marketing solutions that drive business growth. With a focus on SaaS deployment, marketing automation, and secure business systems, I help organizations optimize performance, streamline operations, and turn digital strategies into measurable results.

Digital Sales

  • Sales funnel optimization
  • CRM implementation
  • Conversion rate optimization

Digital Marketing

  • Paid media strategy
  • Marketing automation
  • Performance analytics

Tech Solutions

  • SaaS implementation
  • Cybersecurity
  • Business automation
+200%
ROI Improvement
85%
Sales Cycle Reduction
3.5x
Lead Conversion
Allan Odaba | Education & Experience

🎓 Education

KCA University Logo

Bachelor's in Business Information Technology

KCA University, Nairobi

Completed: November 2022

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East Africa Institute Logo

Certificate in Computer Applications

East Africa Institute of Certified Studies, Nairobi

Completed: March 2019

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💼 Work Experience

Odoo Logo

Digital Business Advisor & Presales Consultant

Odoo | Nairobi | Sep 2023 – May 2024

Helped businesses in Africa adopt Odoo solutions, improve efficiency, and grow sales with SaaS tools.

TESPOK Logo

Digital Marketing & Security Specialist

TESPOK | Nairobi | Sep 2021 – Aug 2023

Managed social media, created content, and protected digital platforms with cybersecurity strategies.

Attisfire Logo

Social Media Marketing Specialist

Attisfire | Nairobi | Jan 2020 – Aug 2021

Developed marketing campaigns, improved engagement, and contributed to sales growth with social media content.

📜 Certifications

Meta Logo

Meta Certified Digital Marketing Associate

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Google Logo

Google: Introduction to Digital Marketing

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Cisco Logo

CISCO: Introduction to Cybersecurity

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Cisco Logo

CCNA: Enterprise Networking, Security & Automation

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My Skills

Social Media Marketing

Skilled at creating and managing content for platforms like Facebook, Instagram, LinkedIn, and TikTok to grow online presence and engagement.

Content Creation

Experienced in writing posts, designing visuals, and making short videos that connect with the target audience and drive results.

Digital Advertising

Able to plan and run paid ads on Google and social media to increase traffic, generate leads, and boost sales


Email Marketing

Capable of building email campaigns using tools like Mailchimp to nurture customer relationships and improve conversions.

Analytics & Reporting

Comfortable using tools like Google Analytics and Meta Insights to track performance and adjust strategies based on data.

SEO (Search Engine Optimization)

Knowledgeable in improving website content to rank better on search engines and attract more organic traffic.